If You Were to Serve a Loaf of Freshly Baked

question 10

Multiple Choice

If you were to serve a loaf of freshly baked cinnamon bread to a group of older individuals,which of the following comments would you be most likely to hear?

• A)"It smells so good.It's making my mouth water!"
• B)"This bread smells and tastes delicious!"
• C)"I can't smell a thing,dear."
• D)"The flavors of food seem to be so strong,so I really don't care for anything sweet."

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Definitions:

Market Segmentation

The practice of dividing a target market into smaller, clearly identified segments of consumers with similar needs, characteristics, or behaviors.

Consumer Profiling

The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.

Repositioning

The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.

Brand Image

The public's perception and emotional appeal of a brand as a result of its branding efforts, which may include product experience, advertising, design, and media portrayal.