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What is the most frequently abused substance in the U.S.?
Consumer's Control
The degree of influence that consumers have over their purchasing decisions and interactions with the marketplace.
Injunctive Norm
Rules in a society that are widely accepted and considered to be the normative standards of behavior.
Consistency Motive
An innate drive to maintain harmony and consistency in one’s beliefs, attitudes, and behaviors.
Affiliation Goal
An individual's drive to belong or be connected to others, often influencing their behavior and choices.
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