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Qualitative is to quantitative as
SWOT Analysis
A strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.
Strengths
Positive attributes of an organization. These are internal resources and capabilities that support a company to achieve its mission, goals, and competitive advantage.
Weaknesses
Areas where a business or product lacks strength or is less competitive compared to others in the market.
Opportunities
Potential situations in the market that, when leveraged, can lead to the growth and success of a business.
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