In Marketing Communications,lying Causes Predicaments for Companies Because It Destroys

question 26

Multiple Choice

In marketing communications,lying causes predicaments for companies because it destroys

• A)trust.
• B)honor.
• C)confidence.
• D)integrity.
• E)products.

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Definitions:

IRR

Internal rate of return. A capital budgeting technique that rates projects according to their expected return on invested funds. The higher the return the better.

MIRR

Modified Internal Rate of Return (MIRR) is a financial metric that evaluates the profitability of investments, adjusting the internal rate of return (IRR) to account for the reinvestment of cash flows at a different rate.

Present Value

The current value of a future amount of money or stream of cash flows, discounted at a certain interest rate.

Future Value

The amount a present sum will grow into at a specified interest rate over a specified period of time.