MrSmith Told His Client,Mr

question 34

Multiple Choice

Mr.Smith told his client,Mr.Jabar,who was not an IT expert,that the new software systems were much better than his existing ones.To convince Mr.Jabar,Mr.Smith used a great deal of technical jargon that his client did not really understand.Mr.Smith did this intentionally to confuse Mr.Jabar.This is an example of

• A)false advertising.
• B)commission lying.
• C)omission lying.
• D)noise.
• E)surrogate lying.

Comprehend the benefits and drawbacks of standardized and differentiated marketing strategies in global markets.

Recognize the role of the marketing mix in developing and implementing marketing strategies.

Identify the concept and importance of brand loyalty among consumers.

Grasp the concept of global market segmentation and its importance in international business.

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Definitions:

Self-serving Bias

A common tendency to attribute positive events to one's own character but attribute negative events to external factors.

Defensive Self-esteem

A fragile form of self-esteem that is highly sensitive to perceived threats and criticism, often leading to aggressive or defensive reactions to protect self-worth.

Social-cognitive

Pertaining to the understanding of social interactions and processes through cognitive mechanisms, including thoughts, perceptions, and expectations.

Trait

A unique trait or feature, usually associated with an individual.