If Reliability of a Sales Aptitude Test Is 0

question 10

Multiple Choice

If reliability of a sales aptitude test is 0.81 and the reliability of the criterion (e.g. ,supervisor's rating of salesperson's performance) is 0.64,the validity of the test is most likely to be less than:

• A)0.79
• B)0.72
• C)0.52
• D)0.48
• E)0.41

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Definitions:

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications (IMC) strategies and activities to assess effectiveness.

Promotion Schedule

A planned timeline detailing the promotional activities, tactics, and events intended to boost sales or awareness over a specific period.

Promotional Tool

A method or strategy used by businesses to communicate, inform, and persuade potential customers about their products or services.

Campaign

A coordinated series of activities or strategies designed to achieve a specific goal, often used in marketing, political, or social contexts.