Examlex
Direct mail solicitation results in sending large volumes of mail to people who may be vastly different,either in their profile or geographical location,from ideal recruits.
Incentive
A thing that motivates or encourages someone to do something; a reward or reason for performing an action.
Need
Need refers to a psychological or physiological requirement essential to the well-being of an organism, ranging from basic survival necessities like food and shelter to more complex psychosocial demands such as esteem and belonging.
Physiological Need
A basic bodily requirement that must be met to ensure survival and well-being.
Drive
An internal motivational state that compels organisms to engage in behaviors necessary to satisfy a physiological or psychological need.
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