Which of the Following Benchmarks Is/are Typically Used in a Performance

question 17

Multiple Choice

Which of the following benchmarks is/are typically used in a performance audit that employs a comparative approach?

• A)General industry standards
• B)Judgments of an expert
• C)Company's ethical code
• D)A and B
• E)A and C

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Definitions:

Outdoor Advertising

Marketing efforts that use outdoor signs and displays, such as billboards, banners, and posters, to promote products or services to a broad audience.

Consumer Purchases

Transactions where individuals or households buy goods and services for personal use.

Personal Influence

indicates the effect an individual's characteristics, behaviors, or opinions have on others' attitudes or actions.

Word-of-Mouth

A form of marketing where information about products or services is transmitted from one person to another through verbal or written recommendations.