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Fundamental models examine moving averages over time and thus allow the development of a forecasting rule.
Negative Equity
occurs when the value of an asset is less than the outstanding balance on the loan used to purchase that asset.
Key Stakeholders
Individuals or entities with a vested interest or concern in an organization’s activities, success, or failure, including investors, employees, customers, and suppliers.
Customer-Based Brand Equity
The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.
Customer-Brand Relationship
The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.
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