During the Course of Collecting Data for a Qualitative Research

question 11

Multiple Choice

During the course of collecting data for a qualitative research study the researcher records information about a situation being observed.The researcher is using which method of collecting qualitative data?

• A)Field notes
• B)Interview
• C)Focus group
• D)Transcriptions

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Definitions:

Internal Information Search

Consumers’ use of past experiences with items from the same brand or product class as sources of information.

Past Experience

An individual's accumulated knowledge or skills obtained from previous events, work, or education.

Brand

The name, term, symbol, design, or any combination of these that identifies and differentiates a firm’s products.

Safety and Security

Refers to measures, practices, and policies aimed at ensuring the protection of individuals, organizations, or nations from harm or danger.