Suppose That Sales (In Dollars) Are Directly Related to an Advertising

question 71

Multiple Choice

Suppose that sales (in dollars) are directly related to an advertising campaign according to , where t is the number of weeks of the campaign. Find the rate of change of sales after 8 weeks and interpret your answer. Round your answer to two decimal places.
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• A) -2.25. So, during the 9th week, the model predicts that sales will decrease approximately $2.25.
• B) -24.79. So, during the 9th week, the model predicts that sales will decrease approximately $24.79.
• C) -2.25. So, during the 9th week, the model predicts that sales will increase approximately $2.25.
• D) -24.79. So, during the 9th week, the model predicts that sales will increase approximately $24.79.
• E) 0. So, during the 9th week, the model predicts that sales will remain constant.

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Definitions:

Attribution

A cognitive process by which individuals infer the causes of their own and others’ behavior.

Schema

Schema refers to a cognitive framework or concept that helps organize and interpret information, based on one’s accumulated knowledge and experience.

Attributional Model

A psychological framework that explains how individuals infer causes of behavior, focusing on internal versus external attributions.

External-Unstable Attribution

Attributing one's behavior or outcomes to external, transient factors outside one's control.