A Candidate Wishes to Use a Combination of Radio and Television

question 3

Multiple Choice

A candidate wishes to use a combination of radio and television advertisements in her campaign. Assume that each 1-minute spot on television reaches to 0.0945 million people and that each 1-minute spot on radio reaches to 0.003 million. The candidate feels she must reach at least 8.775 million people, and she must buy total of at least 85 minutes of advertisements. How many minutes of each medium should be used to minimize costs if television costs $450 per minute and radio costs $75 per minute? Round your answer to nearest integer if necessary. ​

• A) Minimum cost is $41,786 with 0 minutes of TV time and 93 minutes of radio time.
• B) Minimum cost is $41,786 with 93 minutes of TV time and 0 minutes of radio time.
• C) Minimum cost is $8,839 with 5 minutes of TV time and 88 minutes of radio time.
• D) Minimum cost is $8,839 with 88 minutes of TV time and 5 minutes of radio time.
• E) Minimum cost is $7,339 with 0 minutes of TV time and 98 minutes of radio time.

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Definitions:

Testable Predictions

Hypotheses or forecasts that can be confirmed or refuted through experimentation or observation.

Psychological Theory

A set of principles aimed at explaining and predicting behavior, emotions, and thoughts.

Sugar Pill

A placebo used in clinical trials, a harmless pill given to participants for psychological effect rather than for a medical effect.

Control Group

In experimental research, a group of subjects that does not receive the treatment or intervention being studied and is used as a benchmark to measure the effects of that treatment.