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When a firm analyzes the feasibility of a project, it should consider the:
Instinctual Behavior
Instinctual behavior refers to actions and reactions that are inherent and automatic in living organisms, driven by innate biological responses rather than learned experience.
Cultural Meaning
The significance or interpretation of practices, symbols, languages, and objects specific to a group, shaping their worldview and behavior.
Pluralistic Society
A social system that acknowledges and allows for diversity within cultural, religious, and political practices.
Ethnic Groups
Groups of people who identify with each other based on shared attributes such as culture, language, religion, ancestry, or history.
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