An International Acquisition Is Different from the Establishment of a New

question 25

True/False

An international acquisition is different from the establishment of a new subsidiary in that the MNC can immediately expand its international business since the target is already in place.

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Definitions:

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.

Prospective Customers

Individuals or entities that are potential buyers of a product or service but have not yet made a purchase.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors, such as purchasing habits or product usage.