Which of the Following Statements About Pricing Decisions in the Marketing

question 9

Multiple Choice

Which of the following statements about pricing decisions in the marketing program is TRUE?

• A) Price is one of two elements of the marketing mix that leads to revenue.
• B) Price has a direct connection with customer demand.
• C) Pricing is the least manipulated element of the marketing mix.
• D) Pricing is the most difficult element of the marketing mix to change.
• E) Customers will always equate higher prices with higher quality products.

---

Definitions:

Free Cash Flow

A financial metric indicating the amount of cash generated by a company after accounting for capital expenditures.

Cash Provided

Funds that are generated and available for use, typically referring to cash from operating activities.

Investing Activities

Transactions and events related to the acquisition and disposal of long-term assets and other investments not classified as cash equivalents.

Financing Activities

Financing activities involve transactions between a company and its financiers, such as issuing shares, borrowing loans, and repaying debt, which are used to fund the company’s operations.