In the Traditional Transactional Marketing Approach, the Ultimate Goal of Marketing

question 29

Multiple Choice

In the traditional transactional marketing approach, the ultimate goal of marketing is to:

• A) serve customers' needs and wants.
• B) develop long-term customer relationships.
• C) create value in the buyer-seller relationship.
• D) acquire new customers and complete a large number of exchanges.
• E) All of the above are goals of transactional marketing

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Definitions:

Rigid

Describes something or someone that is inflexible, strict, or unable to change.

Objective Power

The ability to influence others or affect outcomes based on one's position or resources, independently of personal characteristics.

Hire

The act of giving someone a job or employing them to perform specific duties in exchange for compensation.

Fire Employees

The act of terminating an employee's contract, removing them from their position within a company.