In the Context of Marketing Planning

question 16

Multiple Choice

In the context of marketing planning. why is it vital that the marketing plan be capable of selling itself to top management?

• A) Because top managers are responsible for executing the marketing plan.
• B) Because top managers must be able to evaluate the performance of the marketing program.
• C) Because top managers must be able to clearly communicate the strategy to external stakeholders.
• D) Because top managers must decide whether the marketing plan is the best use for the organization's scarce resources.
• E) Because top managers are compensated on how well the marketing strategy works.

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Definitions:

Microsystem

The immediate settings with which the child interacts, such as the home, the school, and the child’s peers.

Exosystem

Community institutions and settings that indirectly influence the child, such as the school board and the parents’ workplaces (from the Greek exo, meaning “outside”).

Ethologists

Specialists who study animal behavior in natural environments, focusing on how animals interact with each other and their surroundings.

Evolution

The biological process by which species of organisms change over time through variation, genetic mutation, and natural selection.