Discuss the Role of the Strategy Canvas and the Four

question 38

Essay

Discuss the role of the strategy canvas and the four actions framework in establishing a strategic focus for the firm's marketing strategy. Why are these approaches invaluable in today's highly competitive environment?

---

Definitions:

Gendered Marketing

Marketing strategies and practices that use gender norms and stereotypes to target products towards a specific gender, influencing consumer perceptions and behaviors.

Promotional Materials

Various types of content and media used in marketing communications to inform, persuade, or remind customers about a product, service, or brand.

Discretionary Merchandise

Items that consumers purchase based on personal wants and desires, rather than necessity, often influenced by disposable income levels.

Personal Care Products

Items intended for personal hygiene and beauty care, such as cosmetics, skincare products, haircare products, and toiletries.