What Type of Segmentation Divides Consumer Markets into Segments Using

question 9

Multiple Choice

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

• A) psychographic segmentation
• B) demographic segmentation
• C) benefit segmentation
• D) behavioral segmentation
• E) lifestyle segmentation

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Definitions:

Research Subjects

Individuals or groups that participate in scientific studies to provide data for analysis.

Extrinsic Motivation

Motivation that arises from external rewards or consequences rather than from the enjoyment of the task itself.

Peak Experience

A moment of intense joy, creativity, or satisfaction, often leading to a feeling of transcendence.

Self-Determination Theory

A psychological theory focused on motivation, proposing that people have innate psychological needs that are the basis for self-motivation and personality integration.