Which of the Following IS NOT a Typical Basis Used

question 24

Multiple Choice

Which of the following IS NOT a typical basis used to segment business markets?

• A) type of organization
• B) organizational characteristics
• C) benefits sought
• D) organizational culture
• E) relationship intensity

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Definitions:

Registered Design

A legal protection granted to the visual design of objects to prevent unauthorized copying or imitation.

Industrial Process

A structured set of activities related to the manufacture, processing, or treatment of various materials or products on a large scale.

Registered Design

A legal protection for the visual design of objects that are not purely utilitarian.

Piece of Furniture

An object in a room or establishment that is used for sitting, working, storing items, or as decoration, such as chairs, tables, or cabinets.