Why Would a Firm Offer a Deep Assortment of Products

question 26

Multiple Choice

Why would a firm offer a deep assortment of products in its product portfolio?

• A) To attract a wide range of customers and market segments.
• B) To capitalize on the firm's reputation.
• C) To diversify its risk.
• D) To maximize differentiation across its product lines.
• E) None of the above.

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Definitions:

Anxious

Experiencing worry, unease, or nervousness, typically about an imminent event or something with an uncertain outcome.

Affiliation

The state or process of being closely associated or connected with an organization, group, or another individual, particularly in terms of shared goals, identity, or interests.

Accurate Information

Information that is correct, precise, and free from error.

Positive and Reassuring

Description of communication or behaviors that affirm and support others, often enhancing group morale and individual confidence.