Explain Why Distribution and Supply Chain Management Are Critical to Achieving

question 44

Essay

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

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Definitions:

Repurchased

Refers to the act of a company buying back its own shares from the marketplace, which can affect the company's stock price and earnings per share.

Treasury Stock

Shares that were issued by a company and have been repurchased from the market, but not retired.

Stockholders' Equity

The owners' claim on the company's assets, calculated as the company's total assets minus its total liabilities; also known as shareholders' equity.

Assets

Resources owned or controlled by a business, providing future economic benefits.