Explain Why Distribution and Supply Chain Management Are Critical to Achieving

question 44

Essay

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

Explain ethical considerations in product packaging and pricing strategies.

Differentiate between trading up and trading down strategies in product repositioning.

Identify and describe various shapes of product life cycles.

Explain the criteria for selecting a good brand name and give examples.

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Definitions:

Government Budget Deficit

An economic condition occurring when government expenditures exceed its revenue in a fiscal period.

Interest Rate

The percentage charged or earned on a principal sum of money or an investment over a specified period of time.

Net Capital Outflow

The difference between the domestic purchases of foreign assets and the foreign purchases of domestic assets.

Exchange Rate

The rate at which one currency can be exchanged for another.