To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic

question 54

Multiple Choice

To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented?

• A) repositioning
• B) new product line
• C) product innovation
• D) product improvement
• E) product line extension

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Definitions:

Prejudices

Preconceived opinions or judgments toward people, objects, or situations based on biases, without factual knowledge.

Stereotyping

Erroneous assumptions that all members of a group share the same traits or characteristics.

Attraction-Similarity Hypothesis

A theory suggesting that people are attracted to others who are similar to themselves in terms of attitudes, values, and interests.

Altruism

The practice of selflessly caring for the welfare of others, often at a cost to oneself.