To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic

question 54

Multiple Choice

To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented?

• A) repositioning
• B) new product line
• C) product innovation
• D) product improvement
• E) product line extension

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Definitions:

Mechanistic Organisational Design

A highly structured and formal organisational structure, characterized by clear hierarchies, rigid departmentalization, and strict procedural guidelines.

Organic Design

An approach to designing systems or structures in a way that is natural, adaptable, and capable of evolving over time.

Ethics

Sets standards as to what is good or bad, or right or wrong in a person’s conduct.

Strategy

A comprehensive plan designed to achieve specific goals and objectives over a specified time frame.