In Terms of the AIDA Model, Mass Communication Elements Such

question 45

Multiple Choice

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:

• A) stimulating awareness of and interest in a product.
• B) explaining highly complex and technical products.
• C) stimulating immediate purchase of a product.
• D) marketing high priced products.
• E) closing the sale.

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Definitions:

Aboriginal Peoples

Indigenous inhabitants of a land, the original peoples who have traditional rights and cultural ties to a particular region before colonization or formation of the nation-state.

Hidden Curriculum

The unintentional lessons, values, and perspectives that students learn in school which are not part of the formal curriculum.

Social System

An organized and structured arrangement of social institutions and patterns of institutionalized relationships that collectively form a society.

Minister of Education

A government official responsible for national educational policy and administration, overseeing schools, curricula, and often higher education institutions.