__________ Is Paid Personal Communication That Attempts to Inform Customers

question 31

Multiple Choice

__________ is paid personal communication that attempts to inform customers about products and persuade them to purchase those products.

• A) Personal selling
• B) Sales promotion
• C) Publicity
• D) Public relations
• E) Advertising

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Definitions:

Macro Level

Analysis or perspectives focused on large-scale structures and processes in society, often contrasting with micro-level individual or small group interactions.

Maximize Interests

The process of optimally increasing the benefits or gains from a situation or decision.

Maintain Associations

The ongoing effort to keep relationships or connections between entities or concepts active and beneficial.

Offer Rewards

The practice of providing incentives or compensation to encourage specific behaviors or actions.