Despite Conventional Thinking, __________ Accounts for the Bulk of Promotional

question 58

Multiple Choice

Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers.

• A) personal selling
• B) advertising
• C) public relations
• D) sales promotion
• E) publicity

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Definitions:

Kelley's Attribution Theory

A theory suggesting that individuals make sense of their social world by attributing causes to their own and others' behavior, focusing on consistency, distinctiveness, and consensus.

High Distinctiveness

A term in social psychology referring to the extent to which an individual's behavior can be attributed to the circumstances rather than internal traits.

Situational Attribution

The process of attributing behavior to external or environmental factors, rather than internal characteristics.

Fundamental Attributional Error

The fundamental attributional error is a cognitive bias that leads individuals to overemphasize personality traits and underestimate situational factors when explaining others' behaviors.