Explain the Key Differences Between Product Differentiation and Product Positioning

question 11

Essay

Explain the key differences between product differentiation and product positioning. Other than branding, what are other factors on which product differentiation can be based?

Understand futures contracts and the roles of the long and short positions.

Grasp the complexity of constructing bond market indexes and the rationale behind this complexity.

Understand the concepts and processes involved in marketing research and forecasting.

Identify and evaluate different forecasting techniques and their applications.

---

Definitions:

Retained Earnings

The portion of a company's profits that is kept or retained and not paid out as dividends to shareholders.

Common Stock Account

An equity account that represents the ownership interests of common shareholders in a corporation, reflecting the invested capital and retained earnings.

Reverse Stock Split

A reverse stock split is a consolidation of shares that decreases the total number of outstanding shares and increases the share price proportionately.

Market Value

The existing price for buying or selling an asset or service in the marketplace.