Explain the Key Differences Between Product Differentiation and Product Positioning

question 11

Essay

Explain the key differences between product differentiation and product positioning. Other than branding, what are other factors on which product differentiation can be based?

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Definitions:

Ethical Leadership

The practice of leading by demonstrating moral behavior, inspiring a sense of justice and fairness, and encouraging ethics in decision-making among followers.

Strategic Leadership

The ability to influence others in the direction of long-term goals and visions.

Global Leadership

A set of leadership capabilities required to function effectively in different cultures and the ability to cross language, social, economic, and political borders.

Transformational Leadership

A leadership approach where leaders motivate, inspire, and encourage employees to innovate and drive changes that contribute to the company's growth and future prosperity.