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Colgate Promotes Its Toothpaste Using a Claim That States "Helps

question 16

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Colgate promotes its toothpaste using a claim that states "helps fight plaque and gingivitis." What potential ethical issue does Colgate have with respect to its promotional strategy?


Definitions:

Alcohol Consumption

The drinking of alcoholic beverages and the societal, health, and personal impacts it may have.

Correlation

A statistical measure that expresses the extent to which two variables change together, but does not imply causation.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

Negative Correlation

A statistical relationship between two variables where one variable increases as the other decreases.

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