Why Is the Connection Between Marketing Ethics and Leadership So

question 23

Multiple Choice

Why is the connection between marketing ethics and leadership so important in nurturing a strong ethical culture?

• A) Employees look to the leader to enforce the ethical code of conduct.
• B) Employees expect the leader to punish unethical behaviors.
• C) Employees look to the leader to ensure that the firm is in legal compliance.
• D) Employees look to the leader as a model of acceptable behavior.
• E) Employees expect the leader to clearly specify in writing the high-risk activities in the firm's daily operations.

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Definitions:

Social Mobility

The ability of individuals or families to move up or down the social hierarchy, which can be influenced by factors like education, income, and other socioeconomic determinants.

Stratification System

A framework that categorizes people within a society based on various factors such as social, economic, and institutional hierarchies.

Vertical

Vertical often describes a direction or orientation that is upright, perpendicular to the ground or the plane of the horizon.

Economic Restructuring

Changes in the economic system, often due to globalization, technological advancement, or shifts in industry, affecting employment and productivity.