The Link Between Marketing Ethics/social Responsibility and Firm Performance Has

question 4

Multiple Choice

The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.

• A) market orientation
• B) stakeholder orientation
• C) sense of customer loyalty
• D) ethical climate
• E) employee satisfaction program

Recognize and describe the process and goals of systematic desensitization.

Distinguish between different types of conditioning and their applications in therapy.

Identify the founders and key principles of significant psychological therapies.

Understand the role of cognitive therapy in treating disorders and promoting cognitive restructuring.

---

Definitions:

Family

A social unit consisting of individuals related by blood, marriage, or adoption, who live together and provide emotional, financial, and social support to each other.

Disarming Technique

A strategy used to reduce hostility or conflict through empathy, understanding, or peaceful communication.

Neutral Inquiry

An unbiased questioning technique used to gather information without imposing any preconceived notions or expectations.

Evidence-Based Practice

A methodological approach where decision making is guided by the integration of the best available research evidence with clinical expertise and patient values.