A Laptop Computer Changed the Standard Configuration of the Personal

question 2

Multiple Choice

A laptop computer changed the standard configuration of the personal computer by making it more portable while its components remained essentially the same. This is an example of:

• A)modular innovation
• B)competence-enhancing innovation
• C)competence-destroying innovation
• D)architectural innovation

Understand the factors influencing the decision to keep or drop a department.

Learn how to prepare and interpret departmental income statements.

Comprehend the role of contribution margin in evaluating departmental performance.

Evaluate external factors such as industry trends and supplier availability in departmental decisions.

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Definitions:

Test Markets

Regional markets or demographic groups used for launching new products to evaluate consumer response before a national rollout.

Competitors

Businesses or individuals that compete within the same market for resources and customers.

Information Technology

Includes all of the computing resources that collect, store, and analyze data.

Nonpersonal Source

A communication or marketing message delivered through media or other channels that do not involve personal contact or direct interaction.