In Terms of Marketing Structure, What Type of Structure Coordinates

question 6

Multiple Choice

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

• A) a regulated marketing structure
• B) a dynamic marketing structure
• C) a centralized marketing structure
• D) a lateral marketing structure
• E) a decentralized marketing structure

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Definitions:

Describe

The act of giving a detailed account or picture of something in words, including all relevant characteristics, qualities, or events.

Explain

To make something clear or easy to understand by describing or giving information about it.

Behavioral School

A perspective in psychology focusing on observable behaviors and the ways in which learning influences behavior, discounting internal mental processes.

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behaviors over internal phenomena like thoughts and emotions.