In Times Past

question 14

Multiple Choice

In times past. developing and implementing the "right" marketing strategy was all about __________. In today's economy. however. that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

---

Definitions:

Face Symmetry

A quality in which the left and right sides of the face have the same shape and size, often associated with attractiveness.

Human Attraction

The process or quality that draws people together and fosters interest, desire, or affection towards others.

Reactivity

A response or change in behavior of a system or organism resulting from external or internal stimuli.

Observing from Distance

The act of monitoring or studying someone or something from a place that is physically removed from the subject to minimize interference or influence.