A Simple Consideration of the Number of People Married and the Number

question 84

Multiple Choice

A simple consideration of the number of people married and the number divorced in a given year typically leads to the conclusion that about ____ of all marriages end in divorce; however the actual percentage is about ____.

• A) half; 55%
• B) half; 40%
• C) half; 30%
• D) two-thirds, 50%

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Definitions:

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.

Upper-Income

Refers to individuals or households that earn more than the average income level, often associated with higher purchasing power and consumption patterns.

Suburban

Pertaining to residential areas on the outskirts of a city, typically characterized by lower population density than urban areas.