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In Levinson's later work, he studied the way in which women move through middle adulthood. According to this research, Levinson concluded that women:
Charge Price
The action of setting a specific amount of money as the cost for a product or service.
Profit Margin Percentage
A financial metric that measures the amount of net income generated as a percentage of revenue.
Marketing Strategy
A business's overall plan for reaching potential consumers and turning them into customers of their products or services.
Target Market
A rephrased term for a specific segment of consumers identified as the intended recipients of a marketing message or campaign.
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