Suppose You Wave an Attractive Rattle in Front of an Infant

question 24

True/False

Suppose you wave an attractive rattle in front of an infant. The infant reaches out to grasp the rattle, but instead you "hide" it under a pillow sitting in front of the infant. Now the infant acts as if the rattle no longer exists. This example demonstrates the concept Piaget called object permanence.

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Definitions:

Brand Equity

The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.

Demographic

Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.

VALS Typology

A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.

Achievers

Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.