Sam Was Going to Steal Candy from a Store but Feelings

question 104

Multiple Choice

Sam was going to steal candy from a store but feelings of guilt kept him from doing so. According to Freud, Sam's internalized sense of right and wrong and his feelings of guilt comes from his:

• A) id
• B) ego
• C) superego
• D) psychic censor

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Definitions:

Cognitive Dissonance

is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.

Opinion Leader

An individual whose beliefs or attitudes are respected and can influence the opinions and behaviors of a wider audience.

Dissociative Reference Group

A group to which an individual does not want to belong or be associated with, often influencing consumer behavior by avoiding products or brands favored by the group.

Aspirational

Refers to brands, products, or lifestyles that a consumer desires to have in the future, driven by the perception of a better social status or quality of life.