Examlex
Which limestone consists mainly of tiny, marine fossils composed of calcite?
Horizontal Brand Extension
A strategy where a brand introduces new products in the same product category.
Particle Board
An engineered wood product made from wood chips, sawmill shavings, or even sawdust, and a synthetic resin or other suitable binder, which is pressed and extruded.
Diversification Strategy
A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.
Brand Recognition
Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.
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