_____ Is a Type of Bias That Occurs When Comparing

question 69

Multiple Choice

_____ is a type of bias that occurs when comparing one candidate to others.

• A) Cultural noise bias
• B) Contrast bias
• C) Nonverbal behavior bias
• D) Recency bias
• E) Gut feeling bias

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Definitions:

Prepurchase Stage

The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.

Consumer Journey

The complete set of experiences that customers go through when interacting with a company and brand, from discovery to purchase and beyond.

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.