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What are the three certification exams that an HR professional may take?
Central Route Persuasion
An approach to persuasion where the message is deeply analyzed, causing permanent shifts in viewpoints.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or emotional responses rather than the merit of the persuasive message itself.
Central Route Persuasion
A technique of convincing that requires thorough examination of a message's substance, focusing on rational arguments and proof.
Cognitive Dissonance
The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, values, or concepts.
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