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A Number of Criteria Are Used by Firms in the Screening

question 5

Essay

A number of criteria are used by firms in the screening of new product ideas. Identify three criteria used by firms to screen new product ideas and state why they are important.


Definitions:

World Systems Theory

A macro-sociological perspective that analyzes societies in terms of the global economic system, dividing the world into core, periphery, and semi-periphery zones.

Peripheral Countries

Nations that are less developed than the semi-periphery and core countries, often exploited for their resources by more economically dominant nations.

World Poverty

A global issue characterized by the lack of basic resources, services, and opportunities necessary for people to live a healthy and productive life, disproportionately affecting developing countries.

Causes

Factors or conditions that bring about an effect or influence the occurrence of an event, action, or condition.

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