Examlex
What is the main purpose of conducting a site visit before selecting a country for market entry?
Interest Stage
A phase in the consumer decision process where individuals develop an interest in a product or service after becoming aware of it.
Awareness Stage
The initial phase in the buying process where potential customers first become aware of a product or service.
Consumer Development Stage
A phase in the consumer lifecycle where individuals or groups evolve in their purchasing patterns and preferences.
Evaluation Stage
The phase in decision-making where alternatives are assessed against a set of criteria to select the best option.
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