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What Is the Main Purpose of Conducting a Site Visit

question 10

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What is the main purpose of conducting a site visit before selecting a country for market entry?


Definitions:

Interest Stage

A phase in the consumer decision process where individuals develop an interest in a product or service after becoming aware of it.

Awareness Stage

The initial phase in the buying process where potential customers first become aware of a product or service.

Consumer Development Stage

A phase in the consumer lifecycle where individuals or groups evolve in their purchasing patterns and preferences.

Evaluation Stage

The phase in decision-making where alternatives are assessed against a set of criteria to select the best option.

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