Emerging Market Multinationals Which Utilize a Marketing Strategy That Stresses

question 14

Multiple Choice

Emerging market multinationals which utilize a marketing strategy that stresses the development of innovative technologies and products and the targeting of consumers in the more advanced countries are termed:

• A) Knowledge leveragers
• B) Cost leaders
• C) Niche customizers
• D) Global brand builders

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Definitions:

Client-Centered Therapy

A non-directive form of talk therapy where the client is encouraged to lead the discussion and therapist provides unconditional positive regard.

Social Disapproval

Negative reactions or sanctions from others in society due to one's actions or behaviors that are considered unacceptable.

Token Economy

A controlled environment in which people are reinforced for desired behaviors with tokens (such as poker chips) that may be exchanged for privileges.

Gold Stars

Symbolic markers of achievement or recognition, often used in educational settings to motivate or reward.