What Is the Springboard Perspective and Why Is It Relevant

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The Answer is The Springboard perspective is a strategic approach that suggests emerging market multinationals can use a third country as a stepping stone to expand into other markets. This perspective is relevant to the study of emerging market multinationals because it provides a framework for understanding how these companies can leverage their resources and capabilities to enter new markets and compete with established multinational corporations.

By using a third country as a springboard, emerging market multinationals can overcome barriers such as lack of brand recognition, limited financial resources, and unfamiliarity with foreign markets. This approach allows them to gain access to new technologies, distribution channels, and managerial expertise, while also reducing the risks associated with entering new markets.

Furthermore, the Springboard perspective highlights the importance of strategic alliances and partnerships with local firms in the third country, as well as the need for a deep understanding of the cultural, political, and economic dynamics of the target market. By adopting this perspective, emerging market multinationals can effectively navigate the complexities of international expansion and achieve sustainable growth in the global marketplace.

What Is the Springboard Perspective and Why Is It Relevant

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