In the Selection of a Country Market Focus Various Countries

question 8

Multiple Choice

In the selection of a country market focus various countries may be grouped according to segmentation criteria such as income, population size and language. While useful this approach may lead to greater risk for the firm. To address this problem some firms opt to use a deliberate strategy of ________________.

• A) Country diversification
• B) SBU consolidation
• C) Secondary screening
• D) Fine grained screening
• E) Cross subsidization

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Definitions:

Modern American

Pertaining to the contemporary cultural, social, and economic aspects and trends within the United States.

Operant Response Rates

The frequency at which an organism performs a behavior in response to a given operant conditioning scenario.

Operant Conditioning

An instructional process that modifies the vigor of behaviors by means of rewards or sanctions.

Reinforcement

In behavioral psychology, a consequence applied to an organism's environment that increases the likelihood of a preceding response being repeated in the future.