Advertisements Which Emphasize the Safety of a Product and Its

question 11

Multiple Choice

Advertisements which emphasize the safety of a product and its ability to protect the consumer's family are likely to appeal to audiences in _______________ societies.

• A) High power distance
• B) Feminine
• C) High-context
• D) Masculine
• E) Individualistic

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Definitions:

Processing Speed

The rate at which an individual can perceive, understand, and respond to information or stimuli.

Rehearsal

A strategy for remembering that usually involves continuing to actively process to-be-remembered material, like repeating it to oneself.

Working Memory

The part of the cognitive machinery that holds information one is actively thinking about at the moment; also referred to as short-term memory.

Retrieval

What we usually mean by remembering, that is, getting information out of mental storage so we can use it.