We Can Expect That ______________ Advertising Would First Seek to Build

question 8

Multiple Choice

We can expect that ______________ advertising would first seek to build trust and create a bond with the consumer before getting her to purchase the product.

• A) American
• B) German
• C) Australian
• D) Japanese
• E) British

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Definitions:

Chunks

In cognitive psychology, chunks refer to units of information grouped together and stored in the memory for easier recall.

Magic Number

Often referencing Miller's law, which suggests the number 7 (plus or minus 2) represents the amount of information a typical human memory can hold in the short term.

Working Memory

A cognitive system responsible for temporarily holding and processing information needed for complex tasks such as learning, reasoning, and comprehension.

Cognitive Processes

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.