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___________________ involves firms colluding on the price that their customers should be charged and is illegal.
Perceived Quality
The subjective assessment by consumers of a product's overall excellence or superiority, which may differ from its actual technical quality.
Group Setting
A social or work environment in which activities, discussions, or tasks are performed collaboratively in a group.
Lifetime Value
the total worth to a business of a customer over the whole period of their relationship.
Non-profitable Customers
Customers who do not generate more revenue for a company than the costs incurred to serve them, thus not contributing to the company's profit.
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