McDonald's Recognizes That, Compared to Other Societies, Europeans Have a More

question 11

Multiple Choice

McDonald's recognizes that, compared to other societies, Europeans have a more liberal attitude towards alcohol consumption. In Germany this family oriented restaurant chain has included beer on its menu. This approach to marketing is referred to as:

• A) 'Glocalization'
• B) Strategic differentiation
• C) Psychographic differentiation
• D) Strategic patterning

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Definitions:

Fixed Resource

Refers to a factor of production that remains constant, regardless of the level of output or activity in the short term.

Short-Run Adjustment

A temporary change in production or operation to respond to immediate changes in market or environmental conditions.

Additional Bakers

Implies an increase in the number of bakers in a market or industry, potentially increasing the supply of baked goods.

Local Bakery

A nearby place that specializes in baking and selling bread, pastries, cakes, and other baked goods.