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Elizabeth Würtz Found Different Strategies for Communication on McDonald's Websites

question 9

Essay

Elizabeth Würtz found different strategies for communication on McDonald's websites across cultures. How do these strategies correlate with high-and low-context cultures? Provide examples to support your explanation.


Definitions:

Positive Reinforcement

A technique in behavior management that increases the likelihood of a desired behavior by rewarding it.

Punishment

A penalty imposed for wrongdoing, intended to discipline or deter undesirable behavior.

Negative Reinforcement

A concept in behaviorism where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.

Positive Reinforcement

A technique in behavioral psychology that involves rewarding desirable behaviors to increase their occurrence.

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